Greg Schumsky, Amtrak’s Senior UI/UX Designer Talks Magic
“When I was 5 years-old I started doing magic shows for the neighborhood.”
Greg currently oversees Amtrak’s digital presence — such as Amtrak.com and the rider app. In the future, he would like to start a R&D Innovation and Experience Design Lab at Amtrak that could help increase customer retention as well as create a new generation of riders.
“It’s not going to be a typical UX company,” Greg stresses, “it’s a group of like-minded people that come up with the stupidest ideas but are really the most obvious solutions that can change the world.”
Danielle is a user experience researcher and marketer who dreams of starting her own social enterprise one day.