The Final Frontier: Enterprise Design

ClassySeptember 12, 2018 @ 6:00 pm - 9:00 pm

Loading Events

« Back to All Events

  • This event has passed.


September 12, 2018
6:00 pm - 9:00 pm
Event Categories:
Event Tags:
, , ,


350 Tenth Avenue
San Diego, CA 92101 United States
+ Google Map


Design Forward Alliance

Starship Enterprise, Captain’s log. Stardate 9122018. We have just arrived at Star System B2B. The Federation is building its newest base in this last outpost.

Enterprise Design is no longer a remote outpost. Companies like SAP and Salesforce are investing heavily in design to become experience organizations. Come for a fire side chat about the challenges and amazing opportunities for design in these spaces. It might be a dark corner of space, but it’s also an incredible opportunity to make an indelible impact in this burgeoning space.



  • 6-7 pm Networking
  • 7-8 pm Panel Discussion
  • 8-8:30 pm Q&A
  • 8:30-9 pm Networking

Special thanks to Seamgen for providing food and beverages at the event.


Speaker Bios

Moderator: Paul Hong
Director of Design Strategy @ Service Now

Paul is a founding board member of the Design Forward Alliance. In a past life he was president of SDXD. Paul has worked in a wide variety of industries including big data, medical devices, biotech, cybersecurity, ERP, and enterprise IT (and even a startup…but mainly just for street cred). He is currently Director of Design Strategy for IT Operations Management products at ServiceNow, a global leader in the digital transformation of the modern workplace. On a personal note, he is a big fan of the LA Kings, IPAs, and any form of gummy candy (even those weird things shaped liked fried eggs).

Follow Paul on LinkedIn | Twitter



Panelist: Julie Morgan
User Experience Lead @ Qualcomm

Julie Morgan is a user experience design lead at Qualcomm, where she creates and scales interactions for desktop, mobile and web software applications. She is founder of Designing Women, a group championing and amplifies female UX professionals. Julie looks for inclusive ways to connect people, systems, and things.

Follow Julie on LinkedIn | Twitter




Panelist: Kyle Ledbetter
Director of Experience @ Teradata

Kyle leads the experience design at Teradata Labs, building out a UX org across multiple locations and products.

Kyle has had a hand in over 10,000 unique product experiences. Hailing from Lafayette, Louisiana, where he attended LSU and studied 3D animation. He got his start by moving to Austin with no job and starting his own web design firm. He tries to visit New Orleans as much as possible and is a huge LSU Tiger fan.

Follow Kyle on LinkedIn | Twitter


Panelist: Marney Boughan
Design Thinking Strategist & Workshop Facilitator @ dThink

Marney has extensive experience using design thinking to solve complex problems for both for-profits and non-profits, start-ups, and global corporations. As a Design Strategist, she joins teams to solve sticky problems like redesigning the patient experience at Mayo Clinic, bringing to market a low-cost phototherapy device and prosthetic knee with D-Rev, creating a universal app to collect big data and measure global impact for UNICEF, and researching and designing services and environments that addressed the conflicting needs of employees and guests at Hillstone Restaurant Group.

In addition to her product design experience, she has led research and innovation workshops with teams at Stanford’s d.School, Cedars Sinai Hospital, Capital One, ResMed, and AT&T. Marney holds an MBA from Kellogg, a Masters in Engineering-Design and Innovation from Northwestern and a BS in Product Design from Stanford.

Follow Marney on LinkedIn


Panelist: Joe Callahan
Co-Founder and VP of Design @ Classy

Joe is responsible for providing organization-wide direction for product strategy, design, and brand experience. Over the last 15+ years he has led creative efforts for start-ups, Fortune 500′s, and awesome nonprofits. Joe is always exploring ways to utilize design as a force for good. Beyond design, his passions include travel, music, surfing, pitbulls & hoppy beer.

Follow Joe on LinkedIn | Twitter





Venue Sponsor

Classy is a social enterprise that creates world-class online fundraising tools for nonprofits, modernizing the giving experience to accelerate social impact around the world. Since 2011, fundraising on the Classy platform has doubled each year—resulting in thousands of nonprofits collectively raising over half a billion dollars. Based in San Diego, CA, Classy is trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world’s largest social organizations, such as Acumen Fund, Robin Hood Foundation, and Shriners Hospital for Children. Classy also hosts the annual Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. Backed by prominent technology investors, including JMI Equity, Mithril, Salesforce Ventures, and Bullpen Capital, Classy has raised $53 million to-date in growth capital.

Follow Classy: LinkedIn | Twitter |


Food & Beverage Sponsor

Seamgen is an industry-leading digital agency specializing in mobile and web app design and development. As one of the top app development companies in San Diego, we build innovative digital products that put the user first across a multitude of different industries including healthcare, hospitality, and automotive. Headquartered in San Diego with satellite offices throughout the US, our team of expert designers & developers craft custom software solutions that delight users and drive ROI.

Follow Blink: LinkedIn | Twitter |




What are my transportation/parking options for getting to and from the event?

We suggest that you park either at one of the meters on the street or in the Padres Parkade parking structure that is one block from the office at 440 11th Ave. Entrance to this garage is on 10th Avenue between Island and J Street. The Classy office is also a short walk from MTS bus and trolley stations.

Where do I go once I arrive?

Diamond View Tower is on the corner of 10th and J Street. When you enter the building, please check in with the security desk in the lobby and tell them you’re there for the design event at Classy. They will call an elevator for you for the 13th floor.