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San Diego’s 1st Service Design Jam

In 100 cities around the world design thinking enthusiasts join forces for the Global Service Jam‘s weekend of service design to change the world. They are designers, artists, business people, mothers, community members, students, humans and citizens. They meet with one goal in mind: to create, prototype, and publish a new service in less than 48 hours.

Service Jam "Show & Tell"

San Diego Service Jam is a weekend-long service design workshop to develop new services, using design thinking tools like brainstorming, user research, and rapid prototyping & testing.

After revealing the Jam’s global secret theme on Friday night, we’ll break into teams and start working. The challenge is to identify and understand a real-world need, ideate and prototype concepts, and deliver a solution by Sunday afternoon.

Both newbies and experts are welcome. You’ll walk away with new tools for your service design toolkit, share a few scrumptious meals with new friends, and create solid service prototype with a team of fellow designers.

The Global Service Jam is run by a team of volunteer organizers and has a budget of nothing. San Diego’s inaugural Service Jam is being organized by a team of recently relocated former participants, mentors, and organizers of the DC Service Jam including a boomerang San Diegan & an east coast raised design strategist.

Participants, sponsors, and volunteers, bring the event to life, and the Jam is a powerful representation of the strength of the design community in San Diego.


FRIDAY, MARCH 29, 2019

5:00 PM Arrival and Check-in
5:30 PM Jam Kickoff
– Tour of space
– Flash Talk (Presentation): What is Service Design?
– Group Activity
7:00 PM Dinner (provided by SD Service Jam)
8:00 PM Announcement of Secret Global Theme!
8:15 PM Problem Statement and Team Formation
9:15 PM Team Activity and Experimentation
9:45 PM Announcements and Wrap-up
10:00 PM End of Day 1


9:30 AM Arrival and Breakfast (provided by SD Service Jam)
10:00 AM Flash Talk: Research & Sensemaking
10:30 AM Teams Prepare and Conduct Research
12:00 PM Lunch (on your own “in the field”)
2:30 PM Teams Begin Sensemaking
4:30 PM Sensemaking Shareout
5:00 PM Flash Talk: “Ideation & Prototyping”
5:30 PM Teams Ideate, Iterate
6:30 PM Dinner (provided by SD Service Jam)
7:30 PM Back to Teamwork
8:30 PM Teams Experiment, Prototype
10:00 PM End Day 2

SUNDAY, MARCH 31, 2019

10:00 AM Breakfast (provided by SD Service Jam)
10:15 AM Flash Talk: Prototyping & Testing
10:30 AM Team Co-creation, Iteration, Prototyping
12:30 PM Lunch (provided by SD Service Jam)
2:00 PM Team Completes Final Prototype
2:30 PM Teams “Show and Don’t Tell”
4:30 PM Closing Reception
5:00 PM End Day 3